See all Enhanced Scripts™
Performance By Keyword And Query Type
Get a report showing the key metrics for keywords with different match types and of different word lengths to help you see if your keyword strategy is working.
Try it now
Purpose of this AdWords Script

The purpose of this script is to provide insight into the key performance metrics for

  • different keyword match types (exact, phrase, exact)
  • keywords of differing word lengths (1-word, 2-words, ..., 10-words)
  • query match types (broad, broad (session-based), exact, exact (close variant), phrase, phrase (close variant))
  • query lengths (1-word, 2-words, ..., 10-words)

The script produces a Google spreadsheet with aggregated metrics for each of the keyword and query types.

Example Use Cases
Change History