Create and maintain entire campaigns using data from a spreadsheet. This tool creates ad groups, ad texts and keywords based on your template settings and can even pause ad groups that are no longer needed. An ideal way to quickly create massive new campaigns, or to keep your AdWords in synch with your inventory.
This AdWords Script automatically creates ad groups, ad texts, keywords and labels based on your template and a spreadsheet of your data. It can be used to turn a product database into an AdWords account or it can be used as an alternative to the AdWords interface or the AdWords Editor for creating new ads. Because the code can be easily modified, it is also more flexible than most solutions that involve the AdWords API.
This AdWords automation is useful for a wide range of use cases:
- Advertisers who already have a spreadsheet of all their services and products can use this to build out an account with great structure that will benefit your quality score.
- Agencies who work with a lot of clients in the same vertical and who have a well defined best practice for building out new accounts can use this to speed up new account creation.
- Advertisers whose inventory changes frequently can use this to tie their ad creation directly to their backend.
- Agencies who create Google Merchant Feeds can use this to add a value-add service where they use the feed to create AdWords ads for their clients.